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BY KAYLA NOBREGA

 

Digital Transformation is what companies are doing to move from the traditional analogue way of performing different business functions to digital methods. It is the integration of technology in all aspects of business; sales, operations, marketing, and training to name a few.

Examples of how digital transformation can be useful:

Sales

Using a Customer-Relationship Management (CRM) System helps a sales team keep track of the deals that are underway. The system can help time management and scheduling, as well as provide reminders for upcoming appointments and follow ups.

Doing this process digitally takes away the need for paper, improves customer service through reminders and task tracking, and allows companies to have analytics of their customer interactions.

Operations

Using a logistics warehouse as an example, digitizing storage operations speeds up different processes. Instead of logging into a server to find information of different packages, Augmented Reality technology can be used to scan barcodes and display information a lot faster.

Digitizing this process makes it easier to know where packages need to be stored, where they can be found, and what the status is in terms of damage, delivery, or return.

Marketing

Digital marketing is proving to be the most effective way to reach a mass of people, especially when compared to billboards and other print advertising that can only target people in a fixed area. Online marketing helps brands reach a global audience.

Services such as photography and videography, Augmented Reality and Virtual Reality, as well as 3D design and animation contribute to the digitizing of the marketing department of a business. There are also online systems available to manage digital content and make marketing schedules more convenient and time-saving.

Training

Training is no longer restricted to taking notes while someone conveys the material relevant to a job. Incorporate e-learning – online courses which can be completed at the user’s own pace and monitored by administrators – helps a business make their training more efficient.

With the use of Augmented Reality and Virtual Reality, training can become immersive and interactive through simulations that can be repeated. This technology provides a risk free way to train in construction, food and beverage, hospitality, and medicine.

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