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BY KAYLA NOBREGA

 

It seems that consumers of content are used to the standard photographs and videos that are posted to their feeds on a minutely basis.

The “Wow” factor that entices people to a brand is limited to the skill of videographers and photographers, but audiences have become much too accustomed to the perspectives offered to them.

This is why 360 videos, also known as immersive videos, will become a popular means of communication from a brand to their audience.

An omnidirectional camera is used to capture every angle, providing a holistic perspective on an environment to the viewer.

This footage, once exported and uploaded, can be maneuvered by the audience to look wherever they want to in the scene. This makes it an interactive option that invites viewers to spend more time engaging with the content.

The world of marketing, within every industry, is going to change drastically as immersive means of advertising is made more accessible.

Here are examples of how 360 photo and video is being used in hospitality, restaurants, and real estate.

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