Why do you need to include Videos in your Social Media Strategy?
BY KAYLA NOBREGA
All social media applications; Facebook, YouTube, Instagram, Twitter, and Snapchat serve as platforms for businesses and individuals to share their stories.
There are many ways to tell a story; it all depends on who you are speaking to and what you would like them to remember.
You have heard the saying, “A picture is worth a thousand words.” This week’s quote is, “A picture is worth a thousand words, but a video is worth a thousand pictures.” This is an accurate way to speak of the value of video in this Digital Age.
According to analytics, audiences spend more time engaging with videos shared on social media than with still images. User spend 33% more time watching and commenting on videos.
This is incredible to marketers as it shows that video content should be a priority when putting together social media strategies and schedules.
33% more engagement time means you can tell your audience more about yourself and keep them focused on your brand for longer.
This is why it is important to incorporate professional videography into your social media strategies.